Overview: South Florida locals know FLL stands for more than just Fort Lauderdale International airport. With jetBlue Airlines, it means every day low fares, more leg room in coach and five-star service from takeoff to touchdown. So we put those call letters front and center in OOH boards, strategically located on routes to and from the airport, reminding Floridians that fair fares for incredible getaways are closer than they think—right in their own backyard.
Of course jetBlue offers more than flights from South Florida. You can book an entire vacation package anywhere they fly. So we also created messaging that appealed to travelers who prefer to schedule an entire experience. With jetBlue Vacations, a concierge team handles every detail to create a seamless, stress-free getaway. We brought that idea to life using a literal "package" —a physical box symbolizing the ease of getting everything you need/want in one place.
Role: OOH Writer l Creative Director l CCO
