Overview: We partnered with McDonald's and Coca Cola to bring their Frozen Drinks to life in a very unexpected way. We created custom branded characters representing each of the frozen flavors and introduced them to consumers, putting the power in the their hands (and tastebuds) to decide which is the superior frozen flavor. Created in-house from conception to launch, the campaign successfully led to a significant increase in app downloads, more-than-doubling offer redemptions.
Role: Creative Director
