Overview: I pitched and won Five Below with a small team of just three key players, making our agency the brand's first ever Agency of Record. Over the years, I created, wrote and led various campaigns that helped expand Five Below's footprint from 400 to nearly 1900 stores. Among my favorite projects are the Holiday campaigns, which for Five Below is as significant as the Super Bowl. Here are a few of my faves.
Role: Concept Development l Writer l Creative Director l CCO
