Situation: In the competitive world of corporate travel, business professionals and meeting planners seek venues that seamlessly blend efficiency, comfort, and luxury. Hyatt Hotels & Resorts, a global hospitality leader, has carved out a distinctive space by catering specifically to these needs.
Insight: Corporate travelers and planners want to stay at a venue where they don't have to sacrifice comfort for convenience.
Idea: Prioritize the unmatched guest experience—combining professional needs and personal comforts—while leveraging Hyatt's hospitality expertise to stand apart in the corporate travel market. Launch an attention-grabbing B2B print campaign inviting travelers to experience the Hyatt Touch -- a commitment to exceptional service, innovative amenities, and memorable experiences.
Results: Bookings from corporate clients increased 10% year over year with several new corporate partnerships established as a direct result of the campaign.
Recognition: Communication Arts Award of Excellence l The One Show Merit Award
Role: Concept Development l Writer
Pate. Pillows. Are geese great or what?
A bed with dreamy down pillows. A come-hither mattress. A big, fluffy bath towel. Details can stir your world when they're done right. Just something to ponder in the nanosecond before your head hitting the goose down and a great night's sleep. For the goods other hotels only dream of, call Hyatt or your travel planner. 1 800 233 1234 or hyatt.com. Feel the Hyatt touch.
Fun between meetings? Oooh, alert the work police.
Lounge by the pool. Munch on guava glazed shrimp. Melt with a Shiatsu massage. No one's going to arrest you for having a good time. For the ultimate get out of jail free card, call Hyatt or your travel planner. 1 800 233 1234 or hyatt.com. Feel the Hyatt touch.
Compensate for having to see coworkers in bathing suits.
The perfect martini. A deep-tissue massage. Dreamy down pillows. You know, the stuff that makes business trips memorable and your CEO's Speedo forgettable. To end meeting monotony, call Hyatt or your travel planner. 1 800 233 1234 or hyatt.com. Feel the Hyatt touch.
Bathroom minis. Or to the trained eye: stocking stuffers.
Soap snobs prepare to pilfer. Luscious new products from Portico are now at Hyatt, serving up hedonism in the form of soap, shampoo, and lotion. Stock up and kiss overpriced kitsch goodbye. To avoid mediocre minis, call Hyatt or your travel planner. 1 800 233 1234 or hyatt.com. Feel the Hyatt touch.
What time would you like to lose your dignity, Sir?
We know golf. Twenty-seven of our own world-class courses, or the best place nearby, to torture yourself eighteen times over. Wherever you go, we'll help you schedule your demise. Real golfers wouldn't stay anywhere else. To join them, call Hyatt or your travel planner. 1 800 233 1234 or hyatt.com. Feel the Hyatt touch.
