I played on this iconic brand for five years. During that time, I consumed an obscene amount of chicken rings. Here are a few campaigns my partner and I created over the years. Yes, most of it is traditional TV, but wait 'til the end. You'll see how we flipped White Castle sliders into the digital age.
Assignment: Introduce New Pulled Pork BBQ Sliders. A perfectly tailored pig costume. 75 gallons of BBQ sauce. A first-time director. What could go wrong? How about launching this spot the very same day Swine Flu hit the headlines? Luckily the final content (and boost in sales) turned out just right.
Recognition: Adweek Top 30 Freakiest Commercials
Role: Concept Development l Writer l Creative Director
Assignment: Create a 2-3 year brand-tailing campaign that could house brand news, as well as LTOs. It should allow for quick, affordable production and unexpected pivots in offers
Solution: Introducing Orange World, a simple (and affordable) idea, comprised of a white (make that orange) cyc, a young, comedic acting troupe and some really fun story-telling.
Role: Concept Development l Writer l Creative Director
Assignment: Revitalize a 90+ year old brand, bringing it into the digital age while honoring its rich heritage.
Solution: Design and conceptualize an online community hub that acts as a central gathering place for the brand’s fans and enthusiasts. Here, they are encouraged to connect, share content, and actively engage with both the brand and each other and get rewarded for it.
Idea: Welcome to the Craver Nation.
Role: Concept Development l Writer l Creative Director
