Situation: Blue Compass RV began as a promising concept—an innovative vision for a new kind of RV dealership experience. Tasked with transforming the company from an idea on paper to an industry leader, our team partnered with Blue Compass RV from the very early stages.
Insight: Consumers want more than a one-and done sales approach. They want a partner they can count on throughout their RV life.
Idea: In an industry not known for customer service, Blue Compass set out with a mission: to create a brand that supported customers wherever their journey led. Every mile. Every day. We needed to transform one-time RV engagements/ sales into lasting customer relationships that offer 24-hour service, on or off the road. We developed the brand name, market positioning, and visual identity, including logo creation and comprehensive branding. Building on this foundation, we designed and executed a robust 360-degree campaign across traditional, digital, and social media channels highlighting extraordinary RV adventures, while reinforcing the message that Blue Compass RV is a trusted companion for customers on all their journeys.
Results: In just four years, Blue Compass RV grew from a start-up to a $3.2B dollar business, becoming the fastest-growing RV dealership in American history—growing faster than Apple, Google, and Tesla.
Role: Creative Director l Chief Creative Officer
The logo is a reflection of the spirit of adventure found in nature. The blue evokes the calm serenity of lakes, oceans, and open skies. The golden sun, majestic mountains, and sweeping green landscape all symbolize the beauty and freedom of the great outdoors. At its heart, the compass represents the company's commitment to guiding RV enthusiasts at every stage of their journey, from purchase to service to unforgettable experiences, on and off the road. One is never lost with Blue Compass by their side.
