Overview: It's rare that you pitch a new business idea, and you not only win the business, but the client actually runs with your original concept. That’s exactly what happened with “Today is your Chuck E Day”—inspired by the simple insight that, for a kid, winning tickets at Chuck E. Cheese's is like hitting the lottery... Best. Day. Ever.
Role: Concept Development l Writer l Creative Director
Insight: Millennial parents who grew up with Chuck E. Cheese’s, are now the key decision-makers. Their perceptions of outdated menus and lack of adult-friendly options led them to veto visits, despite their kids’ enthusiasm. To drive more frequent trips, the brand needed to appeal as much to parents as to children.
Idea: Transform Chuck E. Cheese’s into a destination that delights both kids and adults by elevating the menu with fresh, adult-friendly options and improving hospitality and entertainment.
Results: Increased parent satisfaction with food quality and variety, leading to fewer vetoed visits.
Positive feedback on upgraded cleanliness and hospitality, improving overall family experience.
Higher frequency of family visits and sales growth as millennial parents chose Chuck E. Cheese's for outings beyond birthdays.
Strengthened brand perception among parents, positioning Chuck E. Cheese's as a destination for both kids and adults.
Role: Concept Development l Writer l Creative Director
